As noted earlier, the SME should integrate its investment offering directly into overall strategic efforts and business planning. Most entrepreneurs do not do this, however, because their area of expertise is generally in research & development, marketing or production, rather than in finance. Because in-house financial advisers are rare, the SME is wise to seek the assistance of an outside expert.

Financial advisers can direct a company's financial strategy, and integrate the structuring of investment offerings into business planning. They are both strategists and practitioners. They can be part of the senior management and strategy team, and can also present the business plan to potential investors.

The best place to find a financial advisor is through investment bankers and venture capitalists, who often provide advisory services.